Maxine (Max) Ferman, M.Ed.
Maxine (Max) Ferman, M.Ed.
:// Instructional Design / Technical Training
Let's make some art!

Training Management, Instructional Designer, Technical Trainer, eLearning
Web Designer, UX, Information Architect, Project Manager
Technical Support, Consulting

Instructional Design / Training
eLearning Development
Web Design


eLearning Developer | Programmer Analyst III
UCSF Medical Center

Instructional Designer responsible for the analysis, design, development, implementation and evaluation of eLearning for Campus and Medical Center faculty and staff.

Contract Trainer/Consultant

Prepared to deliver more than 50 customized or Authorized Training Center (ATC) courses and Webinars, including desktop applications and company-specific software. Intro. thru - Adv. classes in HTML/CSS, Adobe Creative Suite, MS Office


Contract training, consulting, web development and graphic design services to individuals and business. HTML/CSS/JavaScript, WordPress, Adobe Creative Suite, etc.

Director of Educational Technology / Art Director

National Institute for Literacy (NIFL) grant to design and deliver web based resources to help adult literacy practitioners improve outcomes in adult learners' literacy skills through integrating technology into the curriculum.


Master of Education
University of Missouri

Emphasis in Adult Education
Educational Technology / Instructional Design

BS Journalism
University of Kansas

Emphasis in Radio, TV & Film
Minor in Computer Science

Curriculum Vitae/Resume

Maxine Ferman, M.Ed. - CV Maxine Ferman, M.Ed. CV -  pdf
Updated July 29, 2014




Maxine Ferman, M.Ed. - Resume Maxine Ferman, M.Ed. CV -  pdf
Updated June 23, 2014




Maxine Ferman, M.Ed. - Resume Maxine Ferman, M.Ed. CV  - Word
Updated June 23, 2014




Maxine Ferman, M.Ed. - UCSF Medical Center - Annual Review 2011-2014 Maxine Ferman, M.Ed. CV -  pdf
Updated on May 8, 2014

eDeveloper | Programmer Analyst III
Overview of eLearning Projects and Professional Development



From: Hester, Chris
Sent: Friday, March 13, 2015 10:29 AM
To: Ferman, Maxine; Green, Charles
Subject: RE: LAUNCHED 3/13/15: TimeOut Website and Quick Reference Guide


Thank you Maxine!  You have once again exceeded expectations both in the delivery and the discovery process!

Charles – I sincerely appreciate your allocating Maxine on this project.  This will eliminate a ton of uncertainty in our environment.



Chris Hester
Desktop Engineer, UCSF IT Field Services
UCSF Medical Center
Voice:  415.353.4912
Cell:  415-601-5362    


From: Hester, Chris
Sent: Wednesday, February 18, 2015 10:01 AM
To: Ferman, Maxine
Subject: Request for Maxine as Resource



A couple of years ago I worked with Maxine who did an OUTSTANDING job helping by massaging a 4-page technical document into a 2-page work of art.  I’m requesting Maxine again for the same type of job.  You know it’s good when you distribute it and your calls reduce 100%. 


I have another document that I’m asking for assistance on and of course willing to go through the necessary channels to get your time.  This would be another technical document intended for Field techs. If you’re okay with this, please let me know how you’d like me to proceed.

Thanks, Maxine!




Chris Hester
Desktop Engineer, UCSF IT Field Services
UCSF Medical Center
Voice:  415.353.4912
Cell:  415-601-5362    



From: Baker-Reyes, Deborah
Sent: Wednesday, August 20, 2014 4:41 PM
To: Ferman, Maxine
Subject: RE: Congratulations!

I was telling a colleague in the last week how much I admired your work. I advised my colleague (in another department) – that most of us could learn a thing or two (or ten) from Maxine Ferman!

Most definitely! You are clearly a:


Best, Deborah

Deborah Baker-Reyes
University of California, San Francisco
Phone 415.502.2407
Fax 415.476.0693

From: UCSF MedCtr Recognition []
Sent: Wednesday, June 25, 2014 11:33 AM
To: Ferman, Maxine
Subject: Congratulations! You've been recognized!

Congratulations Maxine Ferman!


You have been recognized in the Employee THANKS by Adam Cooper in the category of Teamwork.


Here is what was said about you:

Thanks for your speedy and quality work on getting our module posted. You are the best!


Adam Cooper
Clinical Nurse V

UCSF Medical Center
Institute for Nursing Excellence

From: Murphy, Brian
Sent: Friday, June 13, 2014 3:56 PM
To: Ferman, Maxine; Reed, Delores; Kunz, Jan; Martin, Clark
Cc: Green, Charles
Subject: RE: PLEASE REVIEW 6/5/14: HBS Payroll Manager eCourse - ALPHA TEST - 060414



The course is FANTASTIC!!! Thanks you for all your efforts and patience.


Brian Murphy
Manager - HBS Processing center
UCSF Medical Center
PH: (415) 353-3608
CELL: (415) 260-9301
FAX: (415) 353-3905

From: Bisgaard, Robin
Sent: Tuesday, March 18, 2014 10:31 PM
To: Ferman, Maxine
Subject: RE: PLEASE REVIEW 3/18/14: WEAN Protocol - BETA TEST v4 - FINAL EDITS

Thank you Maxine!
Excellent work! You are awesome!
Thank you Thank you Thank YOU!

Robin Bisgaard RN MSN
CN IV Intensive Care Nursery
UCSF Benioff Children's Hospital
unit: 415 353 1565

From: Darby Anderson []
Sent: Friday, May 09, 2014 1:45 PM
Subject: Max Ferman's Class is Great- Photoshop

I just wanted to drop you guys a quick note to tell you how great Max Ferman's photoshop class is. I just graduated from the 4 night photoshop class that she taught this week and it was so wonderful. Not only was she a great teacher, she also took time to make sure all of our questions were answered, was very thorough and even helped me with some projects I'm working on at work. I'm walking away feeling so much more confident with Photoshop and will definitely be signing up for more classes.

Thanks and a big thank you to Max.

Darby Anderson

Darby Anderson
Ziploop Inc.

From: Anita Wu <>
Date: Fri, May 9, 2014 at 2:05 PM
Subject: FW: Max Ferman's Class is Great- Photoshop

Hi Max,

I just wanted to let you know that you’re awesome! One of your students sent this email to us because you were such a great instructor for Photoshop. It’s too bad you’re not around more during the day but hopefully I’ll see you next time you stop by. Again, thank you so much for being a great instructor~ :D Have a lovely weekend!


AcademyX Training

San Francisco

From: UCSF MedCtr Recognition []
Sent: Wednesday, May 07, 2014 3:04 PM
To: Ferman, Maxine
Subject: Congratulations! You've been recognized!


Maxine -

Thank you so much for working so hard to help HeideMarie get the recent insulin module going and ready to post. You are such a rockstar. We appreciate you!


Lindsay Bolt RN MS
Clinical Nurse Educator
UCSF Medical Center
Institute for Nursing Excellence


It is important to me be able to make a meaningful contribution to the organization I work with, continue to grow and develop my skill set. I am passionate about helping people learn how to use (new) technology to make their life and work better. 

I am very excited about the opportunities in mobile learning!


Max's Web Design and eLearning Tools & Resources
2009 to

To to support my Web Design training classes and students both in and out of my classroom, I maintain a collection of links and resources which I use while teaching my classes. Website Design Client Support

MaxClient Services

To help clients with the Web Design and Implementation Process, I developed a project management methodology and client support site to better manage small to large complex projects.


Contact me through